Bambi II, the 'midquel' to one of Disney's most beloved classics sold an estimated 800,000 units on its first day in stores. According to preliminary sales data, the DVD is on pace to sell 2 million units in its first week, beating the other major family release this week, Wallace and Gromit: The Curse of the Were-Rabbit.
Bambi II has been heavily promoted with billboards and TV commercials. The film is only being given a 70 day release window before going back into the Disney vault.