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February 04, 2006

The Little Mermaid Goes Platinum on October 3rd, 2006

Submitted by: Meeko

Disney's 1989 Oscar Winning animated hit, The Little Mermaid, is being given the royal treatment with a 2 Disc Platinum Edition DVD scheduled to be released October 3rd, 2006, almost 7 years after its initial debut on DVD as a featureless Limited Issue DVD.

According to Gordon Ho, executive vice president brand marketing and business development at Buena Vista Home Entertainment, The Little Mermaid is Disney's most requested movie for a DVD release, and it will be backed with a massive marketing campaign, similar to last years Platinum Edition release of Cinderella, which sold more than 6.5 million units and was the 8th best selling DVD of 2005.

Several of the bonus features for the 2 Disc set are still being developed, but you can expect the normal Platinum Edition bonuses, such as deleted scenes, commentaries, and featurettes on the making of the movie. Several musical bonuses are also expected, along with a whole range of licensed products scheduled to hit the store shelves at the same time as the DVD. It looks like 2006 will be the year of The Little Mermaid!

If you simply can't wait until October 3rd to get The Little Mermaid on DVD, you can buy the Limited Issue DVD here. Keep in mind this version has no bonus features, so if you are a bonus features junkie, hold off and mark your calendar for October 3rd.

Also while we're on the subject of The Little Mermaid, I'd like to offer a shameless plug for my The Little Mermaid Web Site My site contains the complete script, lyrics to all the songs, pictures of autographed Jodi Benson merchandise (yes, I've met her!), and more!